‘Keep On Moving’ Video Marks World Parkinson’s Day This Saturday

‘Keep On Moving’ Video Marks World Parkinson’s Day This Saturday
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To heighten awareness of Parkinson’s disease (PD) and inspire patients and their families, Bial Pharmaceuticals has produced a short video to mark World Parkinson’s Day this Saturday, April 11.

Called “Keep On Moving,” the production also seeks to destigmatize the neurodegenerative disease and show the diversity and accomplishments of people living with Parkinson’s. It’s part of a global campaign that Bial, based in Portugal, launched four years ago.

Parkinson’s affects about 7 to 10 million people worldwide, including about 1.2 million across Europe. As the disorder progresses, even everyday tasks can become difficult. The film’s overarching message, however, is that such challenges do not define the person experiencing them.

“Although Parkinson’s changes people’s lives, it’s important people don’t limit themselves or lose their self-esteem because of it,” Rui Sobral, head of Bial’s Global Parkinson’s Department, said in a press release. “With this campaign, we wanted to counter the negative portraits of people with Parkinson’s and show everyone what they can achieve. We hope the film encourages and empowers the millions of people living with Parkinson’s to never give up on pursuing their individual passions and ‘keep on moving.’”

The video features sets of individuals engaging in activities they enjoy, like playing guitar, drumming, drawing, or cooking. In each set, one person has PD, the other does not. Rather than highlight differences between them, the idea is to emphasize each patient’s intrinsic value as a human being.

“The hope is that by sharing these incredible stories, it will help everyone to appreciate what people with Parkinson’s are capable of overcoming, and inspire others to recognize that they are much more than their disease,” the release states.

This video is the fourth Bial has made since 2017 to mark World Parkinson’s Day, an annual event aimed at raising awareness of those with this disease and of their caregivers, and of research being conducted into Parkinson’s.

With more than 1.1 million cumulative views to date, these productions also seek to emphasize that, with support and understanding, patients can overcome most constraints linked to the disease.

The others videos are “Me at My Best,” “There’s No Right Rhythm for Life,” and “Speak Up for Parkinson’s.” Each production is between one to two minutes long.

The video “Me at My Best” shows patients focusing on everyday tasks they are able to do instead of what they cannot do. “There’s No Right Rhythm for Life” features patients dancing as they go about their daily chores, and “Speak Up for Parkinson’s” spotlights the vocal difficulties often experienced by patients, and how this particular symptom can be surmounted.

The awareness campaign is also featured on Bial’s website and across the company’s social media channels.

Mary M. Chapman began her professional career at United Press International, running both print and broadcast desks. She then became a Michigan correspondent for what is now Bloomberg BNA, where she mainly covered the automotive industry plus legal, tax and regulatory issues. A member of the Automotive Press Association and one of a relatively small number of women on the car beat, Chapman has discussed the automotive industry multiple times of National Public Radio, and in 2014 was selected as an honorary judge at the prestigious Cobble Beach Concours d’Elegance. She has written for numerous national outlets including Time, People, Al-Jazeera America, Fortune, Daily Beast, MSN.com, Newsweek, The Detroit News and Detroit Free Press. The winner of the Society of Professional Journalists award for outstanding reporting, Chapman has had dozens of articles in The New York Times, including two on the coveted front page. She has completed a manuscript about centenarian car enthusiast Margaret Dunning, titled “Belle of the Concours.”
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Ana holds a PhD in Immunology from the University of Lisbon and worked as a postdoctoral researcher at Instituto de Medicina Molecular (iMM) in Lisbon, Portugal. She graduated with a BSc in Genetics from the University of Newcastle and received a Masters in Biomolecular Archaeology from the University of Manchester, England. After leaving the lab to pursue a career in Science Communication, she served as the Director of Science Communication at iMM.
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Mary M. Chapman began her professional career at United Press International, running both print and broadcast desks. She then became a Michigan correspondent for what is now Bloomberg BNA, where she mainly covered the automotive industry plus legal, tax and regulatory issues. A member of the Automotive Press Association and one of a relatively small number of women on the car beat, Chapman has discussed the automotive industry multiple times of National Public Radio, and in 2014 was selected as an honorary judge at the prestigious Cobble Beach Concours d’Elegance. She has written for numerous national outlets including Time, People, Al-Jazeera America, Fortune, Daily Beast, MSN.com, Newsweek, The Detroit News and Detroit Free Press. The winner of the Society of Professional Journalists award for outstanding reporting, Chapman has had dozens of articles in The New York Times, including two on the coveted front page. She has completed a manuscript about centenarian car enthusiast Margaret Dunning, titled “Belle of the Concours.”
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